The Innovation Prize is the first and most important award for contemporary visual art in Russia that dates back to 2005. In 2018 it turned into an immersive performative session that involved all the 500 guests.

47 minutes ceremony with no speeches on the stage. The format of the event was the psychotherapy and hypnosis session with a goal to find out how to create The New Thing. In total darkness from nomination to nomination the audience was asked about their wishes, fears and dreams.