Alfa Bank has a tradition of celebrating those who have worked in the company for 5, 10, 15 and 25 years.
The year 2020 was unusual in many ways. That’s why we decided to make an online ceremony which could be joined from any place in the world. Ivan Urgant hosted it for more than 3000 viewers simultaneously.
We turned the festive evening into a personalized video conference with each viewer. While preparing the contests and entertainment for the event our team had done a profound research based on the intimate info shared by Alfa Bank workers themselves. That’s why the celebrants and newly weds heard live congratulations, and those who had the most uncommonly furnished workplace got awarded.