In 2025, Emotions Dealer produced the 14th Made in Russia Awards by Snob, held at the Yermolova Theatre in Moscow. Conceived under the theme "My Heart Is Still Beating", the ceremony became a theatrical reflection on continuity, memory, and the dialogue between generations.

The evening was built as a single stage narrative where contemporary choreography, live choir performances, original libretto, and award presentations merged into one emotional experience. Young ballet dancers shared the stage with a choir of senior performers, creating a visual and emotional contrast between youth and experience, the future and the past. Each award category was introduced through a short theatrical monologue, transforming the ceremony into a cohesive performance rather than a sequence of presentations.

The stage design emphasized coexistence instead of spectacle. Minimalist scenography, live performers, and carefully orchestrated transitions allowed the stories of the laureates to remain at the center of the experience. The result was an awards ceremony that became a theatrical statement about culture, time, and the people shaping the future through their work.